Radio Production
30 second Radio Commercial Teacher Exemplar - Uber Eats
Unit Description:
The objective of this unit is to provide answers to "what makes a good radio commercial" and "how can I do it"? Students will explore the key concepts and basic skills of audio editing as a unique and interesting way to “communicate” a message. During this hands-on unit, students will learn industry processes, terminology and techniques to explore TV & video production and audio editing, all for fun or for a potential future pathway and career!
Project: Radio Commercial
For this project students will re-create a pre-produced 30 second radio commercial. You will learn the key concepts and techniques necessary to develop and edit a successful and engaging radio commercial for a target audience.
Project content/media required for this unit will be provided for you to download via your courses VLE and Google Drive folder shared by your teacher.
Unit Duration
2 weeks (10 periods for project intro through project export and self-reflection)
Unit Breakdown
Week 1
Lessons:
- Intro to Radio
- Stage 1: Research and Production Elements
- Stage 2: Pre-production - Tagline and Script Development
- Stage 3: Production - Audio Recording
- Stage 1: Radio Commercial Production Elements Breakdown
- Stage 2: Pre-production - Tagline and Script Development
- Stage 3: Production - Audio Recording
Week 2
Lessons:
- Stage 4: Post-production - Audio Editing
- Stage 4: Post-production - Audio Editing
Lessons - Video Tutorials
Lessons will be provided as video tutorials to support each days learning
Student Learning Goals
Upon successful completion of this course, students will be able to demonstrate their learning of the following concepts and skills…
- How to follow a media workflow process (project setup through project export)
- Use industry standard audio production and editing terminology during the media workflow process
- Learn audio editing software
- Making decisions to create a audibly engaging, high energy and fun radio commercial
- Understand a target audience
Student Success Criteria
Upon successful completion of this unit students will be able to:
- Apply media workflow process skills to manage digital media files
- Identify your intended target audience
- Identify the best clips and portions of clips
- Demonstrate basic editing skills and techniques using audio editing software
- Apply basic audio editing techniques by combining voice over, music and sound effects to produce a audibly engaging, high energy and fun radio commercial that will entertain your target audience
- Identify and communicate using industry standard terminology during the media workflow process
The job of a audio editor:
1) Tell a logical, compelling, interesting, engaging story/message for an intended target audience
2) Make decisions on "the best clips"
3) Make decisions on "the best parts of the best clips"
Lesson Terminology
• Production Stages: Pre-production, Production and Post-production
• Target Audience
• Project
• Template
• Production Elements/Assets (ie: voice over, music, sound effects, transitions)
• Bins/Folders
• Import
• Skimming
• In Point & Out Point
• Trimming
• Timeline
• Tracks
• Duration
• Rough edit
• Impact
• Script Writing
• Tagline
• Action words (verbs)
• Descriptive words (adjectives)
• Render/Rendering
• Export/Exporting