Radio: Research and Production Elements
Lesson: Stage 1 - Research and Production Elements
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Research
Ever wonder when you’re listening to the radio or streaming music… What exactly is a radio commercial? Why are they used? What is their purpose?
Watch and Listen to: Anatomy of a 30 second radio commercial - how this voice over guy does it! |
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Production Elements
Tagline Examples: “I’m Lovin’It” - McDonalds “Just Do It” - Nike (old tagline) |
Activity: Stage 1 - Radio Commercial Production Elements Breakdown
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Research and listen to a few radio commercials. Using the provided chart, breakdown ONE ENTIRE 30 second commercial and list all of the sounds you hear in the correct columns in the order that you hear them. You do need to choose a commercial that will include most of the production elements.
The links below has dozens of examples: www.bestadsontv.com/search.php?q=&category=&adtype=6&client=&agency=&prodco=&country=38&year=&month=&next=1 youtube.com/playlist?list=PLdb2VaO4d-cRUkibgB2M06tLKN4Lom98S |
Stage 1 - Radio Commercial Production Elements Breakdown Exemplar
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Radio Commercial Production Elements Breakdown - Template
Download the student template file below to complete your assignment. Download a Google Doc version here. REMEMBER to "Make a Copy" from "File" before inputted your researched work. https://docs.google.com/document/d/1KAGtstPlhVM7yzpx1GF70WQbzpaSMKNK1HdE_UZX5uE/edit?usp=sharing
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Submission:
Each student is required to submit their completed Radio Commercial Production Elements Breakdown. Please name the file as “Student First Name_Production Elements Breakdown.pdf” and submit to the proper inbox within your VLE.