Radio: Pre-production Stage
30 second Radio Commercial Teacher Exemplar - Uber Eats
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Lesson - Stage 2: Pre-production - Tagline and Script Development
Pre-Production includes planning, script writing and developing a tagline for your radio commercial.
The golden rule of planning for and writing an engaging and effective radio commercial script is to highlight ONLY ONE very specific benefit of using or having the product or service. For example; What does it do for you? How will it make your life better/easier? It must be specific and must only be ONE idea.
Don’t sell pizza just on the sauce or by having locations everywhere. Sell pizza because it’s always hot. We deliver. Or, that you have the best pepperoni anywhere! Successful radio commercials pick ONE idea and write a script around that.
A radio commercial is typically a short story (30 seconds) promoting or selling a product or service. Radio commercials are usually targeted to specific audience based on the vocabulary, pace/flow and overall tone it uses. Different target audiences will relate to a commercial based on their own experiences. Target audiences are broken down by “demographics” and the common characteristics a group of people might share. For example, gender, ethnicity, age, cultural background, religion, etc…
Activity - Stage 2: Pre-production - Tagline and Script Development
Listen to the complete radio commercial provided within the unit. Review the provided script in preparation for both the pre-production and production stages this week.
Tagline Resources
https://en.wikipedia.org/wiki/Tagline
https://blog.hubspot.com/marketing/brand-slogans-and-taglines
Re-write the tagline from the provided radio commercial in this unit. Develop a minimum of 3 new taglines. Then you will decide on which one you feel will best promote the radio commercial and that final one will be recorded.
Your tagline must meet the following requirements:
Script Development
Listen to the complete radio commercial provided within the unit. Review the provided script in preparation for both the pre-production and production stages this week.
Tagline Resources
https://en.wikipedia.org/wiki/Tagline
https://blog.hubspot.com/marketing/brand-slogans-and-taglines
Re-write the tagline from the provided radio commercial in this unit. Develop a minimum of 3 new taglines. Then you will decide on which one you feel will best promote the radio commercial and that final one will be recorded.
Your tagline must meet the following requirements:
- Be memorable/catchy - creative choice of words
- Be short - write phrases not sentences (2 or 3 phrases MAX)
- Include the product or company name being advertised (Uber Eats)
- Connect to the specific benefit product or service being advertised (Uber Eats)
Script Development
- From the provided script, change the following information:
- two characters ( 2 females, 2 males, 1 male and 1 female etc.) whose voices you will eventually record
- first two lines (one line per character)
- food items being cooked from bacon and tomato sandwiches to something that might interest you more
- food sound effect
- tagline (include all three you developed and highlight your final one)
30 second Radio Commercial Script - Student Version - Uber Eats
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Script Exemplar Template
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Submission:
Each student is required to submit their completed taglines; re-written script and audio recorded tagline. Please name the audio file as “Student First Name_Tagline Audio.mp3/wav” and the script file as “Student First Name_Script.pages/doc or a Google Doc” and submit to your teacher within your VLE.